Frankfurt Airport Duty Free

Absolut Elyx makes debut in Sydney and Frankfurt airports

Frankfurt International Airport, Germany

Absolut Elyx was launched on 1 July at Frankfurt International Airport. The roll-out was accompanied by prominent branding and displays in the luxury lounge and sampling areas of the main Heinemann Duty Free stores.

Throughout the promotion, which runs until 31 August, hostesses are on hand to offer samples of Absolut Elyx on the rocks – the signature drink – and take home a complimentary cocktail recipe booklet.

“Frankfurt International Airport is a key travel retail platform for Pernod Ricard Travel Retail Europe to unveil new products,” said Pernod Ricard Travel Retail Europe Marketing Director John Smailes.

“We are excited to be able to launch the new Absolut Elyx for two months in a prominent position within Heinemann Duty Free stores to create interest in-store and reinforce the premium positioning of this new addition to the portfolio. The first response to the launch in Frankfurt International has exceeded expectations, and Absolut Elyx has been received with great enthusiasm by consumers.”

Gebr Heinemann Director Purchase Liquor, Tobacco & Confectionery Rüdiger Stelkens said: “Absolut has launched a most desirable product and we are delighted that Pernod Ricard Travel Retail Europe has chosen Frankfurt International Airport and our Heinemann Duty Free shops as the location for the first launch of Absolut Elyx in a European airport.

“Our strong partnership, demonstrated by this and many other collaborations, helps create standout for Pernod Ricard Travel Retail Europe's brands and boosts footfall to Heinemann Duty Free stores. We hope to continue building our relationship and producing innovative in-store activities for our customers.”

Sydney Airport, Australia

Sydney Airport is also featuring a highly visible installation at the Sydney Mix-It Bar in The Nuance Group’s departures store.

Between 6 July and 16 August, visitors to the Mix-It Bar can participate in a series of educational tastings which offer travellers two cocktails: Absolut Elyx on the rocks with a garnish of orange, and the Absolut Elyx Vodkatini. Models are also on hand to distribute cocktail recipe booklets to encourage consumers to trade up to Absolut Elyx and to make the cocktails at home.

In addition, the product is also being presented in a super-premium gift box with a complimentary Absolut Elyx booklet.

Frankfurt Regionals

Designers graft has added more modern facilities to its portfolio: The regionals Frankfurt, a very creative timber for installation Heinemann Duty Free Shops at Frankfurt airport in Germany. The station is a strong visual is 40 square feet of retail installations with bold colors, to distinguish themselves in both design and color paletteselected. A series of modular wood layer that is placed on top of each other, forming the shape of a wave-like form that is very dynamic, with emphasis on the presentation of the goods free of duty. You in addition to the modern lines of this system is a lot ofshelves to hold Heinemann-products and to impress on all clients. Architect chosen tomake corruption the display unit, acting as a ”platform for the promotion of labeledproducts, specialties and dishes from Germany.

Kiplinger's Personal Finance

At Frankfurt Airport, for example, Mont Blanc pens are sold duty-free and tax- free, and also at higher, duty-paid prices that still exclude the value-added ...

The airport business

Frankfurt airport, which has shop and catering facilities on three floor levels, ... A few airports now have arrivals duty-free shops including Singapore, ...

The Complete Travel Detective Bible, The Consummate Insider Tells You What You Need to Know in an Increasingly Complex World!

to be airport employees by weighing baggage and loading the cargo (let's hope ... Airport duty-free shops like to catch you at your most vulnerable state: ...

The global manager's guide to living and working abroad, Western Europe and the Americas

... duty-free shops, banks, restaurants, bars, snack bars, shops, airport conference ... Frankfurt Airport has two train stations. The long-distance railway ...

Managing Airports, An International Perspective

An interesting example here is Frankfurt airport that has the world's largest ... are favourites for buying duty- and tax- free products at airport shops. ...