ChangeWave Research Releases Apple vs Google Android Report
Leading analyst and data company The 451 Group’s ChangeWave Research devision has today released a report that takes 4,163 consumer and finds what they’re reporting is a fresh look at smart phone demand trends. This report shows results in mobile OS and smart phone preferences now and going into the future. This is a survey that took place in June of this year and shows key comparisons between Google’s Android mobile OS and Apple’s iOS, this therefor showing the impact of the announcement of Apple’s iCloud service specifically.
Mobile OS Preferences Among ConsumersThe chart you see above takes results that ChangeWave has been collecting since January of 2008, before Apple was a factor in the mobile OS landscape. This chart polls respondents on which type of smart phone they’d be purchasing in the 90 days following their polling. At that time it was RIM’s BlackBerry OS that was the clear leader, with Android at a mere 1% compared to the Canadian giant’s 21%. You’ll notice also that this means essentially that less than 25% of the people polled were planning on purchasing a smartphone at all back in January of 2008.
In the newest poll, the one we’re speaking about in this post, it’s worth mentioning that the results are composed of 89% US respondents and 11% outside the USA. We must assume that the tests previous to this most recent test have been composed of a similar mixture as ChangeWave is not specific about these numbers previous to this most recent poll. After the January of 2008 poll, Apple remains the top choice amongst potential consumers until March of 2010 where Android beats iOS out by only a single percentage point. A similar situation happens in both September and December where Apple beats out Google by a single percentage point both times again. The newest survey shows Apple ahead by a considerable amount, 14 percentage points above Android which is sitting at 32%, this being the biggest difference since June of 2010 where Apple beat out Android by 20%.
You’ll also notice that it appears Android’s potential popularity increases drastically in December of 2009, where 6% becomes 21%, this being right around the time that Verizon and Motorola released the first DROID was released — see our original Motorola DROID on Verizon review for an idea of what it meant for Android at the time. Blackberry, on the other hand, continues a downward turn, continuing downward since December of 2008, March of 2009 being the last year it was in first place, December of 2009 being the first time RIM was beaten by both Apple and Google’s Android.
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